Project Name

Wheethree: a communication tool for the first-time expectant couples and the unborn baby

About Project

Being a parent may be the most important and the hardest job that we have in our lives. It is about creating a new human being, and it does not come with a “right” instruction. To assist first-time pregnant couples, Wheethree offers a unique bonding experience with their unborn baby and between themselves as a couple to strengthen and nurture their own relationship.

(Interaction + UX + industrial design)

Pregnancy: a life-changing experience

Pregnancy is indeed a special and a life-changing experience, especially for the first-time expectant couples that excites not only the parents-to-be but also the families and friends around them.

In reality,

It is a long process and brings numerous challenges as the parents-to-be experiences drastic changes and prepares for more changes to come after the baby is born.

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3 Key aspects that impact having a healthy baby

It is crucial to nurture and/or maintain the well-being of the mom and the unborn baby during pregnancy, and the 3 key aspects are to: 

What happens when expectant parents have an unhealthy relationship and suffer from chronic stress?

If the pregnant partner is exposed to chronic stress, it can result in causing high risks for the baby to experience physical and cognitive developmental issues during and after pregnancy.

Some health consequences include premature birth, low-birthweight, and exposure to cortisol (stress hormone) which in result can cause behavioral problems as the baby grows.

Key challenges

Wheethree presents a solution for building a healthy family for the first time expectant parents—a unique way to nurture the relationship between the unborn baby and the parents, as well as between themselves as a couple.

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Product Ecosystem

Business model—subscription

Wheethree lets users engage in pregnancy with the product to keep track of their pregnancy from the earlier stage of the pregnancy. Then, it offers premium products as the users reach their second trimester for them to have a more interactive experience with their baby and strengthen their bond between themselves as a couple.

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Portable device

The Wheethree digital application provides a tool for the expectant parents to keep track of the baby's heartbeat and offers a general analysis of the heartbeat (a detailed analysis is available upon subscription). 

It also helps first-time parents to understand each other with the help of the A.I. communication coach provided in the app and manage their big first step for building a family together.

Bonding with the baby through heartbeat

Users can use the application to start learning about baby's development and ways that the couples can interact with the baby. In case that the users are engaging with the Wheethree heartbeat device, they can utilize the application to keep track of the baby's health and the records of their exchange of messages and heartbeats.

Be on the same page: Shared calendar

Users can use the application to keep track of any medical appointments / screenings and key milestones of the baby's development. The pregnant partner can also share any memorable dates, such as the baby's first kick or fist hiccup.

A.I. Coaching system that curates information

The application also offers curated information based on data provided by the users, so that they can get information that is relative to their well-being. It can also give suggestions, such as for the non-pregnant partners to buy ice cream on the way home, the pregnant partner's recent craving, on days when the pregnant partner is feeling moody.