dylan thumbnail

Summer 2015_ Industrial design_ Research and Strategy_

Project Name

Dylan Bike: People's Bike

Collaborated with 

Margaux Raynolds_ Team Cycledelic

dylan collaboration

About Project

In an age where performance bikes mean carbon fiber and full-gear and a simple bike is a featureless fixie (no brake, no gears), casual users don’t know where they fit. Our bike is an expression of functionality through the simplest means. Through our design, we aim to create a bike that is accessible and relatable to everyone, not just the extremes. It’s the people’s bike.

Makers Community; Mischevious and Creative

Untitled-4

Silver Lake is the central region of Los Angeles area. People gather for a chill meal or shopping for vintages and reformed clothing. People in Silver Lake appreciate individuality and passionately express their authenticity through their attitude, fashion, and hand-making.

Untitled-4
Untitled-8
Untitled-7
Untitled-9
Untitled-5
Untitled-3
20160518_114533
Untitled-2

Meet Our Users

Our target users consist of bicycle and coffee shop owners, baristas, retail shop employees, and freelance photographer.

Untitled-10-04

Local Fabrication Techniques

local techniques-11

Sourcing local fabrication techniques to make our bike more affordable for Silver Lake demographics.

Key Insights

dylan website_insight_icons-12

Dylan Bike Blueprint

Untitled-13-07
profile_studio
shoulder curve_studio
shoulder_location
seat_studio
pedal_studio
lock_studio
Untitled-16-10-10