Summer 2015_ Industrial design_ Research and Strategy_
Dylan Bike: People's Bike
Margaux Raynolds_ Team Cycledelic
In an age where performance bikes mean carbon fiber and full-gear and a simple bike is a featureless fixie (no brake, no gears), casual users don’t know where they fit. Our bike is an expression of functionality through the simplest means. Through our design, we aim to create a bike that is accessible and relatable to everyone, not just the extremes. It’s the people’s bike.
Makers Community; Mischevious and Creative
Silver Lake is the central region of Los Angeles area. People gather for a chill meal or shopping for vintages and reformed clothing. People in Silver Lake appreciate individuality and passionately express their authenticity through their attitude, fashion, and hand-making.
Meet Our Users
Our target users consist of bicycle and coffee shop owners, baristas, retail shop employees, and freelance photographer.
Local Fabrication Techniques
Sourcing local fabrication techniques to make our bike more affordable for Silver Lake demographics.
Dylan Bike Blueprint